Where Have All My Clicks Gone?

Often in the business of Search Engine Marketing and Search Engine Optimization, web solution companies experience a sustaining number of impressions, yet see a decrease in clicks. A high number of impressions and a low number of clicks are usually due to targeting the wrong keywords for the intended audience.

The main purpose of Pay-Per-Click Advertising is so a web solutions company can target their specific words for a specific, qualified traffic audience. Paying attention to your click-thru rate will also give an insight into what your target audience is searching for and if you are satisfying their relevant searches.

Finally, monitor where your traffic typically clicks on and also stops. For example, a web design company asked Qoptimize.com to analyze its impressions, clicks, and conversion rates. The findings were that the web design company was generating a high number of impressions along with a substantial number of clicks, yet a minimal conversion rate. Qoptimize.com determined that most activity ceased once users accessed their “Web Design Portfolio.”

After updating and revamping the Portfolio section, the web design company reported a 45% conversion rate compared to its number of clicks. In review, monitor your site activity and understand what deters people away from contacting your business.